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12 February 2015

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Let me be blunt: most B2B lead generation advice you see online is outdated, shallow, or just plain wrong. After three decades in marketing, I’ve seen every trick in the book—but only a few actually drive qualified B2B leads consistently.

Here’s the truth: lead generation isn’t about chasing every channel. It’s about targeting decision-makers where they already spend their time. That’s why I swear by a mix of intent-based content marketing, strategic LinkedIn outreach, and high-converting landing pages. These aren't just buzzwords—they’re your three-pillar foundation.

If you’re not using SEO-optimized lead magnets (yes, those still work when done right), personalized email campaigns, and data-enriched prospecting, you’re leaving serious money on the table.

I regularly advise companies to align their content strategy with their ideal customer profile (ICP). Why? Because when you speak directly to your buyer’s pain points—using terms they search for, like B2B demand generation, inbound leads, and lead nurturing workflows—you instantly build trust and relevance.

The best part? These tactics scale. Whether you're a startup founder or a VP of Marketing at a $50M firm, mastering these basics lets you predictably grow your pipeline.

Want to dive deeper into these tactics? The blog breaks it all down, with templates, tools, and real-world examples. Don’t just generate leads—generate the right ones.
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Let me be blunt: most B2B lead generation advice you see online is outdated, shallow, or just plain wrong. After three decades in marketing, I’ve seen every trick in the book—but only a few actually drive qualified B2B leads consistently.

Here’s the truth: lead generation isn’t about chasing every channel. It’s about targeting decision-makers where they already spend their time. That’s why I swear by a mix of intent-based content marketing, strategic LinkedIn outreach, and high-converting landing pages. These aren't just buzzwords—they’re your three-pillar foundation.

If you’re not using SEO-optimized lead magnets (yes, those still work when done right), personalized email campaigns, and data-enriched prospecting, you’re leaving serious money on the table.

I regularly advise companies to align their content strategy with their ideal customer profile (ICP). Why? Because when you speak directly to your buyer’s pain points—using terms they search for, like B2B demand generation, inbound leads, and lead nurturing workflows—you instantly build trust and relevance.

The best part? These tactics scale. Whether you're a startup founder or a VP of Marketing at a $50M firm, mastering these basics lets you predictably grow your pipeline.

Want to dive deeper into these tactics? The blog breaks it all down, with templates, tools, and real-world examples. Don’t just generate leads—generate the right ones.
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Juniorprums Thursday, 12 February 2015
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Let me be blunt: most B2B lead generation advice you see online is outdated, shallow, or just plain wrong. After three decades in marketing, I’ve seen every trick in the book—but only a few actually drive qualified B2B leads consistently.

Here’s the truth: lead generation isn’t about chasing every channel. It’s about targeting decision-makers where they already spend their time. That’s why I swear by a mix of intent-based content marketing, strategic LinkedIn outreach, and high-converting landing pages. These aren't just buzzwords—they’re your three-pillar foundation.

If you’re not using SEO-optimized lead magnets (yes, those still work when done right), personalized email campaigns, and data-enriched prospecting, you’re leaving serious money on the table.

I regularly advise companies to align their content strategy with their ideal customer profile (ICP). Why? Because when you speak directly to your buyer’s pain points—using terms they search for, like B2B demand generation, inbound leads, and lead nurturing workflows—you instantly build trust and relevance.

The best part? These tactics scale. Whether you're a startup founder or a VP of Marketing at a $50M firm, mastering these basics lets you predictably grow your pipeline.

Want to dive deeper into these tactics? The blog breaks it all down, with templates, tools, and real-world examples. Don’t just generate leads—generate the right ones.

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